Lower Cost is Not Always a Bargain

Lower Cost is Not Always a Bargain

July 26, 2018

Although the initial price of the bargain paper may be very attractive, keep in mind the long-term cost of ownership. If you have to replace the print head or entire printer far sooner than its life expectancy due to coating build-up or burn out of heating elements, you won’t yield the savings you thought you were getting.

Watch the video to see how use of lower quality paper, or paper not designed and tested specifically for Brother PocketJet printers, can result in:

  • Damage to the thermal print heads thus requiring more frequent and expensive maintenance or replacement. Damage includes thermal coating residue accumulating on the print elements causing poor images or burnout of the heating element. Weak images are more likely to fade. 
  • Condensed, difficult to read images caused by hampered paper advancement. 
  • Reduced archivability.

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